Find success with fresh engaging marketing
Too many people think marketing begins and ends with their logo, brand colors, and website. In other words, their company flag, its colors, and their storefront – or store if they sell online.
But the essence of marketing is so much more than that. Marketing is the experience your customer expects when they engage with you. It involves a promise and keeping it.
Your marketing is the product or service you offer. It is the feeling your customer has before, during, and after giving your their money or sharing with you their personal information. It’s the things they tell their friends or colleagues about your brand after their experience, good and bad.
So yes, maybe your logo or website needs refreshing, but don’t make the mistake of thinking that those tasks fundamentally fix lagging sales or poor employee morale. Turn instead to your product or service and ask if it is doing everything possible to fulfill the real needs of your audience.
The core components of marketing
Marketing reaches far and wide within your organization, from its people to the thousands of activities in which they they are engaged. Below, however, is an illustration outlining four fundamental business elements as they converge into marketing.
How I can help
I can help you discover the weak areas within your business that are working against an integrated approach to effective marketing.
We all have blind spots that to an outside observer can seem obvious, and discovering those for clients is something I’m especially good at. Whether the issue is the lack of a strategy, poor customer/prospect communication, poor use of social media, ineffective web presence, weak sales efforts, or some other marketing-related need, I can provide you with greatly beneficial guidance and coaching.