For some, that may seem like an odd question. After all, isn’t the function of a website to tell the world who you are, brag
I'm looking for a few good* clients
*/ɡo͝od/ adjective Aware of shortcomings in their sales, marketing, customer, and other communications • Forthright collaborator • Open to new ideas • Mutually rewarding relationship. – Michael Lake, Founder
What do you most want to improve?
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WANT TO TALK?
Tell me about your needs.
About good marketing
Too many people think marketing begins and ends with their logo, brand colors, and website. In other words, their company flag, its colors, and their storefront – or store if they sell online.
But the essence of marketing is so much more than that. Marketing is the experience your customer expects when they engage with you. It involves a promise and keeping it.
Your marketing is the product or service you offer. It is the feeling your customer has before, during, and after giving your their money or sharing with you their personal information. It’s the things they tell their friends or colleagues about your brand after their experience, good and bad.
So yes, maybe your logo or website needs refreshing. Maybe you need to rethink your strategy and how you communicate about yourself.
But don’t make the mistake of thinking that those tasks fundamentally fix lagging sales or poor employee morale. Turn instead to your product or service and ask if you are doing everything possible to fulfill the real needs of your audience.
What could a musician possibly know about
And if you are wondering why in the world you would hire a businessman who had a second career as a musician to help improve your marketing and business communication processes, who better than someone who has spent his life deeply listening and resonating to the people and sounds around him?
We should talk about the art of listening since that’s more than half of communication and perhaps a big reason your people are underperforming and encountering difficulty in their job.
Click ‘play’ on the right to hear a sample of my original music.
Let's get in touch
Tell me a little about your needs and how I might be able to help.